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Creating with Clarity

I help organizations clarify their brand, improve digital experiences, and lead creative work that performs.

Trusted by Global Brands

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The OTPP website via an ipad that's on a boardroom desk

Rebuilding OTPP’s website for clarity, accessibility and scale

Rebuilt OTPP’s website experience to improve navigation, accessibility, and enterprise usability, achieving WCAG 2.0 AA compliance and 20% faster task completion.

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OTPP's bold & ambitious rebranding

Building a scalable brand system for OTPP’s global organization

Created an accessible brand system for OTPP that strengthened consistency, supported global rollout, and made content creation 30% faster across teams.

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An employee-centric rebrand to attract higher quality candidates to OMERS

Evolving the OMERS brand for a more modern presence

Led OMERS’ employer brand refresh across campaigns, events, and internal communications, helping lift high-quality applicants by 20% and earning national award recognition.

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Transforming a Tourism SaaS company

Turning brand, content, and SEO into a stronger growth engine

Transformed Driftscape’s brand, content, and SEO into a growth engine, increasing Canadian visibility by 42% to 86% and generating qualified leads.

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Rebranding a Travel App

Rebranded SaaS startup and doubled Canadian visibility and 75x’d U.S. reach in one year

Redesigned app UX = 30% more engagement and 2x increase in dwell time

What it’s like to work with me

Tony has that rare ability to lead with both head and a big heart. He brings strategic clarity to the work but never loses sight of the human side of design.

Ryan MacArthur, Lead Product Designer, Manulife

Tony is an empathetic, strategic creative leader and an incredible mentor. He generously shares his knowledge, offers thoughtful guidance, and creates the kind of support that helps people do their best work.

Laura Gotkin, Product Designer, eBay

Tony brings unmatched creativity, charisma, and audience instinct to every project. He listens deeply, adapts thoughtfully, and has a rare ability to inspire teams and turn ordinary ideas into something special.

Adam Amato, Director, Corporate Communications, OMERS

Get clarity for your brand
& product experiences

Whether you’re modernizing a digital product, evolving your brand, or leading through change, I bring creative direction and UX leadership that helps teams move forward with clarity.

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