Noting increasing competition for talent, OMERS Pension Plan wanted to differentiate itself from other employers and entice top talent by emphasizing its commitment to community and culture.
Chris reflects on OMERS achieving a very high plan member satisfaction rating
The “We Live It” Campaign (created by my team with Big Red Oak, our video production vendor) showcased OMERS employees in action and motion, living their values and leading positive social change.
Lucas shares his experience using OMERS benefits for his mental health
The campaign resulted in a 20% increase in job applicants, leading to "higher quality candidates," according to the talent acquisition team.
The 'Community' video celebrated OMERS events and community in a vibrant 'social feed' of event photos and employee testimonials.
This “We Live It” video showcases OMERS collaborative culture.
This "We Live It" video showcases OMERS dedication to employee growth
This film highlights OMERS’ commitment to the mental health and wellness of employees.
